Creabl lets you create and track custom data attributes about your users and leads, based on criteria that are specific to your business.
You can use this data to filter and create customer cohorts, for example.
What’s a data attribute?
A data attribute tracks facts about your customers — like the plan someone is on, or when they signed up — as opposed to an event, which tracks recurring customer actions.
Here’s an example: if your product is a project management tool, you could track data about the number of files each user has. Then, if you want to message users who haven’t started adding files to the tool and might need some help onboarding, you could set up a message targeted to users with "files less than 1".
The most common data attributes set up on Intercom are about customer development, such as:
- Price plan
- Value of purchases
- Number of teammates added
- Number of songs played
- Date subscription ends
Note: There’s a limit of 100 custom data attributes per workspace, but you can delete unused attributes to free up space.
How do I create custom data attributes?
You can do this anytime by going to
Settings > User Data > Custom Attributes >
On this page, click Add attribute button. After that, in the popup window, you should choose a name for an attribute, and its type.
Note: There are only three supported types now - Text, Counter, and Boolean (True or False), but we're going to implement new more types soon.
Things to remember:
- Key names are case sensitive, and can’t contain periods ('.'), dollar signs ('$'), characters like ~`!@#%^&*'{}|\'" or the NULL character.
- Text string values can only hold up to 255 characters.
- Creabl automatically tracks the number of standard attributes. Check them before creating custom attributes.
How do I delete data attributes?
You can delete data anytime. Deleted data won’t appear as a filter in your user or lead lists, so it’s a good way to clean up data you don’t need.
Go to Settings > User Data > Deleting People's Data, hover a data attribute that you want to delete, and then click Delete button.